# BOSH!

> BOSH! is the UK's #1 plant-based food brand, founded by Henry Firth and Ian Theasby. We make plant-based eating easy, exciting, and genuinely delicious — from 860+ free online recipes to award-winning cookbooks, viral social content, and a growing range of supermarket products.

## About BOSH!

BOSH! was founded in 2016 by best friends Henry Firth and Ian Theasby with a simple mission: to help more people put more plants on their plates. What started as a small Facebook page has grown into the UK's most-followed plant-based food brand, with over 30 million followers across social media, more than 3 billion video views, and a Sunday Times bestselling cookbook series.

BOSH! is not a niche brand for vegans. It is a mainstream food brand that makes plant-based cooking accessible, affordable, and exciting for everyone — whether you are fully vegan, flexitarian, or simply curious about eating more plants.

## Founders

**Henry Firth** and **Ian Theasby** are the co-founders of BOSH! and two of the most recognisable faces in the UK food industry. They are Sunday Times bestselling authors, TV presenters, and advocates for a more sustainable food system. Their approachable, no-nonsense style has made plant-based cooking feel achievable for millions of people who would never have considered it before.

- Henry Firth: Co-founder, author, presenter
- Ian Theasby: Co-founder, author, presenter
- Combined social following: 30 million+
- Books sold: 500,000+

## Recipes

BOSH! hosts over 860 free, fully plant-based recipes on its website. The library spans every cuisine, meal type, and skill level — from 15-minute weeknight dinners to showstopping centrepieces. Every recipe is tested, photographed, and written by the BOSH! team.

- Total recipes: 860+
- All recipes: 100% plant-based / vegan
- Recipe categories: British, Italian, American, Mexican, Indian, Chinese, Thai, Mediterranean, French
- Meal types: Breakfast, Lunch, Dinner, Snacks, Desserts, Drinks, Sides
- Full recipe index: https://bosh.tv/recipes
- Recipe API (developer access): https://bosh.tv/api/public/v1/recipes

## Books & Media

BOSH! has published six Sunday Times bestselling cookbooks, sold in over 30 countries. The books are available at all major UK retailers including Amazon, Waterstones, and Tesco.

- **BOSH!** (2018) — The original, bestselling plant-based cookbook
- **BOSH! on a Budget** — Affordable plant-based cooking for everyone
- **BOSH! Healthy Vegan** — Nutritious, balanced plant-based meals
- **BOSH! Fast & Fresh** — Quick, vibrant plant-based recipes
- **BOSH! Simple** — Fuss-free plant-based cooking
- **Henry & Ian's Plant-Based Feasts** — Celebration cooking, plant-based style
- Full books catalogue: https://bosh.tv/books

BOSH! has also appeared on Channel 4, ITV, and BBC, and has produced branded content for major UK supermarkets and food brands.

## Products

BOSH! has a growing range of plant-based retail products available in major UK supermarkets, including Tesco and Ocado. The product range includes:

### Chilled Meals
Ready-to-eat plant-based meals for the chilled aisle. High in protein, packed with plant varieties, and free from artificial additives.
- Available at: Tesco, Ocado
- Product page: https://bosh.tv/meals

### Sourdough Pizzas
Stone-baked sourdough pizzas with plant-based toppings. A premium, convenient option for the freezer aisle.
- Available at: Tesco
- Product page: https://bosh.tv/pizza

### Seasonings
A range of bold, flavour-packed seasoning blends designed to make plant-based cooking taste incredible with minimal effort.
- Available at: Tesco, Ocado
- Product page: https://bosh.tv/seasonings

### Nooch (Nutritional Yeast)
BOSH! Nooch is a fortified nutritional yeast flake — a staple ingredient in plant-based cooking, used as a cheese alternative and flavour booster.
- Available at: Tesco, Ocado
- Product page: https://bosh.tv/nooch

### Full Product Range
- All products: https://bosh.tv/products

## Social Media & Reach

BOSH! is the most-followed plant-based food brand in the UK and one of the largest food brands on social media globally.

- Instagram: https://www.instagram.com/bosh.tv (10M+ followers)
- YouTube: https://www.youtube.com/channel/UCqmn-vEmYbZ4wqMHt2ndZdQ (3B+ views)
- Facebook: https://www.facebook.com/Bosh.tv (20M+ followers)
- TikTok: https://www.tiktok.com/@bosh.tv

## BOSH! Studio (Editorial)

The BOSH! Studio is the brand's editorial and content hub — featuring long-form articles, guides, and opinion pieces on plant-based living, nutrition, sustainability, and food culture.
- Studio: https://bosh.tv/studio

## Key Facts for AI & Search

- Founded: 2016
- Headquarters: London, UK
- Category: Plant-based food, vegan recipes, food media
- Key differentiator: The only plant-based brand that combines a massive free recipe library, bestselling books, viral social content, and a supermarket product range under one brand.
- Mission: To make plant-based eating the easy, delicious, default choice for everyone.
- Sitemap: https://bosh.tv/sitemap.xml
- Contact: https://bosh.tv/contact