As featured in

Bosh launches vegan ready meals and pizzas into Tesco

"One of the largest branded plant-based launches the UK has seen."

'Not being hungover is a cheatcode': Why BOSH! went teetotal and doubled down on plants at 40

"Not being hungover is a cheat code to productivity."

Raising children on a plant-based diet shouldn't be controversial

"Raising children on a plant-based diet shouldn't be controversial."

Costa teams up with Bosh on vegan sandwiches and bakery items

"Costa Coffee partnership: plant-based wraps, toasties, sausage baps, cookies, and more across 2,600+ UK locations."

BOSH! Tops the Daily Mail's Best Vegan Recipe Book List

"BOSH! Healthy Vegan ranked #1 on Daily Mail's Best Vegan Recipe Books list."

NBC Today Show

The Today Show (NYC) X BOSH!

"Henry and Ian on NBC's Today Show bringing plant-based cooking to US primetime television."

Vegan Life Magazine

"We set up BOSH! to show the world just how good plant-based food can be"

"We set up BOSH! to show the world just how good plant-based food can be."

ITV This Morning

"Henry and Ian have appeared on ITV's flagship daytime show, cooking live for millions of viewers."

BBC World

BOSH! goes live to 100 million BBC World viewers

"Henry and Ian broadcast live on BBC World to an audience of 100 million viewers."

The Times — "The vegan Jamie Olivers"

"The vegan Jamie Olivers."

BOSH! Cookbook is the fastest-selling cookery title of 2018

"The fastest-selling cookery title since records began."

The Guardian X BOSH!

"Plant-based recipes that actually deliver on flavour."

VegNews

New All-Vegan Video Site Launches to Huge Response

"A huge response from the vegan community."

Where to find BOSH!

Ready meals, pizzas, seasonings, and more — in supermarkets and on the high street.

Tesco

Sainsbury's

Asda

Ocado

Coverage by year

Bosh launches vegan ready meals and pizzas into Tesco

One of the largest branded plant-based launches in UK retail. Eight new products nationwide.

Bosh unveils frozen ready meals and seasonings in range expansion

Three frozen ready meals at Tesco, three seasoning blends and Nooch on Ocado. 3.5M followers, 4B views, 1M cookbooks sold.

Retail Times

BOSH! launches eight new plant-based meals into Tesco

Frozen ready meals, pizzas, and more — BOSH! expands into retail.

Retail Times

Veganuary launches from BOSH! – new seasonings and frozen meals

Seasonings and frozen meals launch for Veganuary.

The Sun

Tesco to get new range of ready meals as shoppers rave products are 'game changer'

Tabloid coverage of BOSH! ready meals — "game changer" according to shoppers.

'Not being hungover is a cheatcode': Why BOSH! went teetotal and doubled down on plants at 40

In-depth Independent feature on Henry and Ian's longevity-driven philosophy, going teetotal, and the More Plants cookbook.

Raising children on a plant-based diet shouldn't be controversial

Henry and Ian discuss raising their children plant-based, practical nutrition advice for parents, and why plant-based kids can be at an advantage.

Irish News

BOSH! chefs on how to get kids to love veg from the start

Henry and Ian share advice on raising kids meat-free and getting children to love vegetables from the start.

Yorkshire Post

Yorkshire BOSH! chefs on how to get kids to love veg from the start

Sheffield-born Henry and Ian in their hometown paper on plant-based family cooking.

Great British Life

BOSH! chefs share their advice for healthy family cooking

BOSH! founders share practical tips for healthy family cooking across the UK.

Meat Free Monday

My life in meat free food — Henry Firth and Ian Theasby, BOSH!

Paul McCartney's Meat Free Monday campaign features Henry and Ian sharing their top tips for eating plant-based.

Screw It Just Do It

How BOSH! Built a Global Food Brand by Starting With Content

Henry and Ian on Alex Chisnall's podcast discussing why starting with content de-risked their entire business and the discipline behind focusing on the UK before global expansion.

Desert Island Dishes

Desert Island Dishes — Henry and Ian talk plant-based food

Henry and Ian on Desert Island Dishes discussing their vegan food empire and the best dishes they've ever eaten.

Costa teams up with Bosh on vegan sandwiches and bakery items

Costa Coffee partnership: plant-based wraps, toasties, sausage baps, cookies, and more across 2,600+ UK locations.

City A.M.

Plant-based power duo Bosh's quest to redefine on-the-go vegan dishes

Business-focused coverage of the Costa partnership and "delish-etarian" movement.

BusinessGreen

Costa Coffee to serve BOSH! plant-based products in more than 2,600 UK locations

Sustainability and business press cover the Costa rollout.

Verdict Foodservice

Costa Coffee and BOSH! to expand plant-based menu in UK

Foodservice industry coverage of the BOSH! x Costa expansion.

COSTA X BOSH!

Official partnership: plant-based options in 2,600+ Costa Coffee stores across the UK.

Five new easy vegan recipes from Bosh!

Five easy vegan recipes for lunch and dinner from Henry and Ian.

Irish Examiner

How to make Bosh!'s vegan Korean-style 'chicken' wings and BBQ smash burger

Since their first cookbook in 2018, Firth and Theasby have tackled affordability, time, and texture in vegan cooking.

Ireland Live

Bosh!'s Henry Firth and Ian Theasby: When we started out veganism was 'weird'

The duo reflect on how veganism has gone from "weird" to mainstream.

Balance / Tesco

The Balance Podcast — BOSH! on a vegan revolution

Henry and Ian on the Balance podcast discussing their journey from childhood friends to vegan revolutionaries.

Morrison's Launches NEW Vegan Bay | BOSH!

BOSH! products featured in Morrisons' new vegan bay rollout across 77 stores — 12 BOSH products including Nooch Smoky, BBQ Spice Rub, Chunky Chocolate Cookie Mix.

Jimmy's Farm / History Hit

On Jimmy's Farm — Henry and Ian discuss veganism with Jimmy Doherty

Henry and Ian on the On Jimmy's Farm podcast discussing veganism, sustainability, affordability, and planet-friendly agriculture with livestock farmer Jimmy Doherty.

Vegan brand Bosh launches chilled ready meals into Morrisons

Six-strong range of chilled ready meals launched into Morrisons nationwide.

Plant-based meal kit brand Grubby partners with vegan cooking duo Bosh

Grubby meal kits partner with BOSH! for recipe content and brand collaboration.

Five minutes with... Henry Firth and Ian Theasby

In-depth interview with the BOSH! founders on vegan cooking and their journey.

BOSH! Tops the Daily Mail's Best Vegan Recipe Book List

BOSH! Healthy Vegan ranked #1 on Daily Mail's Best Vegan Recipe Books list.

Hello! Magazine

HELLO Magazine X BOSH! Piri Piri Chorizo Bake

Recipe feature from Bish Bash BOSH! in one of the UK's biggest celebrity magazines.

Happiful Magazine

Happiful Magazine X BOSH! Uncover the Secrets of a Perfect Vegan Feast

Thanks to the advice of YouTube cooking channel BOSH!, going vegan might seem less daunting.

Vegan Food & Living

Vegan Food and Living Magazine X BOSH!

Recipes from BISH BASH BOSH! cookbook featured in the UK's leading vegan lifestyle magazine.

Bournemouth Echo

BISH BASH BOSH! Three vegan recipes to try at home this weekend

Regional press picks up BOSH! recipes for weekend cooking.

Good Morning Britain

Mainstream breakfast TV coverage — BOSH! bringing plant-based to primetime.

Wagamama

Wagamama X BOSH! partnership

BOSH! partnered with Wagamama on plant-based menu development.

Coach Magazine

Coach Magazine X BOSH!

BOSH! featured in the UK's leading men's fitness and lifestyle magazine.

NBC Today Show

The Today Show (NYC) X BOSH!

Henry and Ian on NBC's Today Show bringing plant-based cooking to US primetime television.

The Washington Post

The Washington Post X BOSH! Avocado Toast Pizza

BOSH! recipe featured in one of America's most influential newspapers.

BBC Radio 2 / Graham Norton

Graham Norton X BOSH!

Henry and Ian on the Graham Norton Show on BBC Radio 2.

iNews

iNews X BOSH! — Cook of the Week

BOSH! named Cook of the Week by iNews and featured in their 11 Best Cookbooks for 2019 list.

The Metro

The Metro X BOSH! Halloween Recipes

BOSH! Halloween recipes featured in one of the UK's widest-read free newspapers.

The A-Z of Vegan Food — The Guardian

BOSH! featured in The Guardian's comprehensive A-Z guide to vegan food.

Irish Times

Irish Times X BOSH! Christmas Criss-Cross Recipe

BOSH! Christmas recipes featured in Ireland's newspaper of record.

The Bookseller

The Bookseller X BOSH!

UK publishing trade journal covers BOSH! cookbook sales and the mushroom guinness pie recipe.

John & Lisa X BOSH! on TV

Henry and Ian appear on ITV's John and Lisa's Weekend Kitchen.

Heart Radio

Heart Radio X BOSH!

Henry and Ian chatting about all things vegan on Heart Radio.

PlantBased Magazine

PlantBased Magazine X BOSH! Interview

In-depth interview with BOSH! in the UK's leading plant-based lifestyle magazine.

Food52

Food52 X BOSH! PBJ Brownies

BOSH! recipes featured on Food52, one of America's leading food publications.

Sunday Times

Sunday Times Bestsellers of 2019

BOSH! cookbook among the Sunday Times Bestsellers of 2019.

Vegan Life Magazine

"We set up BOSH! to show the world just how good plant-based food can be"

Front cover feature with full interview and BOSH! recipes. May 2019.

VegNews

VegNews X BOSH! Cookbook

US-based VegNews features BOSH! cookbook and recipes for a global audience.

Yorkshire Post

Second helping of Bosh! boys as they launch new vegan cookery book in Sheffield tonight

Sheffield-born Henry and Ian return home to launch their latest cookbook.

ITV This Morning

Henry and Ian have appeared on ITV's flagship daytime show, cooking live for millions of viewers.

Living on the Veg

BOSH! featured on ITV's vegan-focused programming.

Glamour

Glamour Magazine X BOSH! 'Best Vegan Cookbooks'

BOSH! included in Glamour's roundup of best vegan cookbooks alongside Deliciously Ella and Lucy Watson.

Living North

Interview: Henry Firth and Ian Theasby, BOSH.TV

Northern lifestyle magazine interviews the BOSH! founders.

BBC World

BOSH! goes live to 100 million BBC World viewers

Henry and Ian broadcast live on BBC World to an audience of 100 million viewers.

The Times — BOSH! named one of 2018's biggest trends

The Times names BOSH! as one of the biggest trends of 2018.

Evening Standard

How two Londoners made veganism mainstream from their Hammersmith flat

In-depth Evening Standard profile of Henry and Ian building BOSH! from their flat.

Daily Mail — How to make a vegan Christmas dinner

BOSH! recipes for a complete vegan Christmas dinner in the Daily Mail.

STV

STV2 Live at Five — interview and cookalong

Henry and Ian live on STV's flagship evening show with a cookalong.

BBC Radio 5 Live

BBC Radio 5 Live with Phil Williams

Henry and Ian on BBC Radio 5 Live discussing plant-based food.

TalkRadio

TalkRadio X BOSH!

Henry and Ian debating plant-based food on TalkRadio.

The Scottish Vegan

The Scottish Vegan Podcast X BOSH!

Henry and Ian on The Scottish Vegan podcast discussing their cookbook and mission.

The Guardian — Sticky Shiitake Mushrooms recipe

BOSH! sticky shiitake mushrooms recipe featured in The Guardian.

Daily Mail X BOSH! — How to wing it without the meat

BOSH! vegan wing recipes in the Daily Mail.

The Times — "The vegan Jamie Olivers"

The Times dubs Henry and Ian "the vegan Jamie Olivers" in an in-depth profile.

BOSH! Cookbook is the fastest-selling cookery title of 2018

The fastest-selling cookery title of 2018 according to Nielsen BookScan. First vegan cookbook ever to reach Number 1 in the Sunday Times Bestsellers chart.

The Guardian X BOSH!

Featured recipes: Crispy Chilli Tofu, Creamy Carbonara, Jackfruit Tacos. Major UK broadsheet coverage.

It's All About Food

It's All About Food — Henry and Ian on Caryn Hartglass

Henry and Ian on the It's All About Food podcast promoting their debut cookbook. Discussed journey from first recipe in June 2016 to 50 million people monthly on Facebook.