About BOSH!

Making plant-based cooking easy, exciting, and delicious

Our Mission

At BOSH!, we make plant-based cooking easy, exciting, and delicious. Our mission is to inspire everyone to get more plants on their plates with flavour-packed recipes and products that boost health, wellbeing, and bring people together.

Who We Are

BOSH! was founded by Henry Firth and Ian Theasby. What started as a passion project has grown into a global movement, with millions of people cooking BOSH! recipes every day.

What We Do

Recipe development
Bestselling cookbooks
Video content and social recipes
A global plant-based community

Our Values

Accessibility: Plant-based cooking should be easy and affordable for everyone
Flavour First: Taste is never compromised
Inclusivity: Everyone is welcome
Sustainability: Better for you and the planet
Fun: Cooking should be joyful

Get in Touch

Want to work with us or just say hello? Visit Contact.